Wearable sleep tracker companies are reportedly using millions of hours of customer brainwave data (EEG recordings) to train artificial intelligence models without explicit user consent. Companies like Interaxon, maker of the Muse headband, and Emotiv have updated their privacy policies to include this data usage after being questioned by researchers. While the data is de-identified, the practice raises significant privacy concerns, especially regarding potential data transfers if these companies are acquired. Some regions, like Colorado and California, are beginning to enact laws to protect neural data. AI
IMPACT Raises significant privacy concerns for consumers and may lead to new regulations regarding neural data usage in AI.
RANK_REASON Reporting on the non-consensual use of sensitive personal data for AI training by consumer tech companies. [lever_c_demoted from significant: ic=1 ai=0.7]
- California
- Cleveland Clinic
- Colorado
- Muse
- Nadia Kumentas
- Pulitzer Center's AI Accountability Network
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