A Chief Digital Officer realized her organization's board was not being informed of critical risks despite monthly 'green' updates on a Master Data Management (MDM) implementation. The project, which consumed significant resources and time, ultimately delivered no usable business value because the core data migration was deferred and never resourced. The author argues that boards need to ask outcome-oriented questions, such as 'what problem will still exist the day after go-live?' and 'what is the total cost of our current data position?', to avoid accumulating invisible 'Friction Tax' from unfit data. AI
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IMPACT This article discusses organizational and project management failures that can hinder the adoption and success of data-driven initiatives, including AI, by obscuring true costs and risks.
RANK_REASON The article is an opinion piece discussing common issues in corporate governance and project management, rather than reporting on a specific event.
