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Ferrari's Electric Luce Sells Out for 2027 Amidst Design Backlash

By PulseAugur Editorial · [1 sources] ·

Ferrari's first electric vehicle, the Luce, has reportedly sold out for its 2027 production run, despite initial ridicule for its unconventional design. CEO Benedetto Vigna stated that all planned units for next year are allocated, with customers facing a year-long wait. This success comes as competitors like Lamborghini reconsider EV plans and Porsche plans to end Taycan production, while Ferrari pushes forward with its electric ambitions, leveraging design firm LoveFrom, founded by Jony Ive. AI

RANK_REASON This is a product launch for a luxury car, not a frontier AI release or significant industry event.

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AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Ferrari's Electric Luce Sells Out for 2027 Amidst Design Backlash

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This is a product launch for a luxury car, not a frontier AI release or significant industry event.
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COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Mia Osmonbekov ·

    Ferrari’s Luce was ridiculed as a ‘Magic Mouse on wheels.’ Now the EV is sold out for 2027, and buyers haven’t even driven it yet

    Even Ferrari’s former chairman warned the EV risked destroying the reputation of the brand.

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