This article discusses how to identify and resolve duplicate structured data, particularly JSON-LD, on web pages. It explains that having multiple plugins or themes generate the same type of data, such as Organization or BreadcrumbList nodes, can create ambiguity for search engines. The author provides a PHP script to scan a webpage's JSON-LD output, identify duplicate types, and flag instances where different IDs are used for the same type, suggesting that the published output should be reviewed before installing new plugins to avoid such conflicts. AI
IMPACT Helps developers manage structured data for better SEO and search engine understanding.
RANK_REASON The article provides practical advice and a script for web developers to manage structured data, fitting the 'tool' category.
- application/ld+json
- BreadcrumbList
- @graphql-tools/utils
- JSON-LD
- /llms.txt
- Marc H. Scheetz
- organization
- SEO plugin
- @typescript-eslint/experimental-utils
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