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Reddit tests search ads amid Google traffic decline

By PulseAugur Editorial · [1 sources] ·

Reddit is introducing in-app search ads to monetize users with high purchase intent, as the platform experiences a decline in traffic from Google. This new ad format will display relevant advertisements alongside search results, with initial testing limited to a select group of advertisers. The move is part of a broader strategy to increase ad targeting capabilities and revenue, following recent changes like restricting access for logged-out users and combating data scraping. AI

IMPACT This change may impact how AI models access and process Reddit data for training, potentially affecting future AI capabilities.

RANK_REASON This is a product change for an existing platform, not a frontier release or significant industry shift.

Read on Engadget →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Reddit tests search ads amid Google traffic decline

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This is a product change for an existing platform, not a frontier release or significant industry shift.
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COVERAGE [1]

  1. Engadget TIER_1 English(EN) · [email protected] (Karissa Bell) ·

    Reddit is testing in-app search ads as traffic from Google declines

    The company wants to help advertisers reach users who show a "high purchase" intent.

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