A recent report from QuestMobile indicates that OPPO's AI assistant, Xiao Bu, experienced significant growth in September. The assistant saw a 139.9% year-over-year increase in active users, leading all system-level AI applications in growth. Furthermore, user engagement metrics also surged, with monthly active users per person increasing by 214.3% and average monthly usage time growing by 185.0%. This trend suggests a shift towards AI capabilities that are proactively delivered by the system, rather than traditional AI assistants. AI
IMPACT This growth suggests a successful strategy for proactive AI delivery within mobile operating systems, potentially influencing future AI assistant development.
RANK_REASON The item reports on user growth and engagement metrics for a specific AI assistant from a phone manufacturer, which falls under AI-adjacent tooling.
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