The creator economy is facing a new challenge as AI-generated content and digital likenesses become more prevalent in marketing contracts. Brands are increasingly seeking perpetual rights to use AI versions of creators, leading to complex negotiations over ownership and usage. Creators are pushing back, demanding time-limited licenses, approval rights, and even "kill switches" to revoke likeness usage if content is misused. AI
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IMPACT AI's growing capabilities are forcing a re-evaluation of digital identity and ownership in influencer marketing contracts.
RANK_REASON The article discusses emerging trends and legal complexities in creator contracts due to AI, rather than announcing a specific product launch or research breakthrough.
