A political action committee (PAC) supporting East Brunswick Mayor Brad Cohen's congressional campaign has utilized an AI-generated version of Cohen for its advertisements. This AI persona delivers campaign messages without direct coordination with Cohen's official campaign. The use of this deepfake technology in political advertising raises novel questions about campaign promotion and candidate representation. AI
IMPACT Highlights the emerging use of deepfake technology in political campaigns, raising questions about authenticity and regulation.
RANK_REASON Use of AI-generated persona in political advertising.
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