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Google expands AI Search ads globally amid slowing core ad growth

By PulseAugur Editorial · [2 sources] ·

Google is expanding its AI-powered Search advertisements to international markets, aiming to boost revenue as its core search ad growth decelerates. The company reported strong overall revenue growth, but a slowdown in Search advertising revenue has increased pressure to monetize AI features. Early results indicate that these new ad formats, including those integrated into AI-generated answers, are performing well with users, showing comparable click-through rates to organic listings. AI

RANK_REASON [lever_c_demoted from research: ic=1 ai=1.0]

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AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

Google expands AI Search ads globally amid slowing core ad growth

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40 / 100
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product, infra
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COVERAGE [2]

  1. TechCrunch AI TIER_1 English(EN) · Lauren Forristal ·

    Google expands AI Search ads globally as core ad growth slows

    The announcement came alongside parent company Alphabet's third-quarter earnings report, which saw revenue grow 25% year over year to $127.6 billion.

  2. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    🤖 Google expands AI Search ads globally as core ad growth slows The announcement came alongside parent company Alphabet's third-quarter earnings report, which s

    🤖 Google expands AI Search ads globally as core ad growth slows The announcement came alongside parent company Alphabet's third-quarter earnings report, which saw revenue grow 25% year over year to $127.6 billion. 📰 Source: AI News & Artificial Intelligence | TechCrunch 🔗 Link: h…

    LINKS techcrunch.com/…/google-expands-ai-search…

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