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Jay-Z to headline and produce Super Bowl LXI Halftime Show

Jay-Z is set to headline the Super Bowl LXI Halftime Show at SoFi Stadium on February 14, 2027. This booking is notable as his company, Roc Nation, has been advising the NFL on halftime performers since 2019. The rapper, whose net worth is estimated at $2.8 billion, will also executive produce the show, with his daughter Blue Ivy having previously performed with him. This performance marks a significant moment for Jay-Z, given his past complicated history with the NFL and his previous rejections of the halftime show, particularly in relation to Colin Kaepernick's protests. AI

RANK_REASON Major entertainment event announcement involving a prominent artist and a major sports league. [lever_c_demoted from significant: ic=1 ai=0.0]

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Jay-Z to headline and produce Super Bowl LXI Halftime Show

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COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Cordell Jones ·

    ‘How do you pick yourself?’ Jay-Z once turned down the Super Bowl. Now he’s headlining the show he produces

    The Roc Nation founder spent seven years choosing the NFL’s halftime stars after backing Colin Kaepernick. Now he’s chosen himself, and the backlash over the optics was immediate.