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Instagram tests 90-minute videos to compete with YouTube

By PulseAugur Editorial · [1 sources] ·

Instagram is re-entering the longform video space with a new horizontal format called "features," which supports clips up to 90 minutes long. This initiative aims to encourage users to watch content like podcasts and comedy specials on their TVs via dedicated Instagram apps. The company hopes this will complement its existing shortform Reels content, with creators who strike deals with Meta being the initial focus. AI

IMPACT Instagram's push into longer video formats could shift content creation and consumption patterns, potentially impacting platforms like YouTube and TikTok.

RANK_REASON Product update from a major social media platform introducing a new content format.

Read on Engadget →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Instagram tests 90-minute videos to compete with YouTube

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18 / 100
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Product update from a major social media platform introducing a new content format.
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Breaking (< 6h)
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COVERAGE [1]

  1. Engadget TIER_1 English(EN) · [email protected] (Karissa Bell) ·

    Instagram wants you to watch 90-minute videos on your TV

    Instagram is experimenting with longform video again.

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