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中文(ZH) 腾讯绿泡泡短剧小程序月活过亿，10月首周周活环比增长44.1%

Tencent's Green Bubble short drama mini-program surpasses 100M monthly users

By PulseAugur Editorial · [1 sources] ·

Tencent's Green Bubble short drama mini-program has surpassed 100 million monthly active users, reaching 143 million by August. In the first week of October, its weekly active users hit 89.68 million, a 44.1% increase from the previous month. This growth is attributed to its integration as the primary entry point for short dramas within WeChat and the platform's extensive traffic support, particularly from WeChat Channels. The mini-program is also expanding its content offerings to include live-action, AI-generated, and animated dramas. AI

IMPACT Indicates growing user engagement with short-form video content, potentially increasing demand for AI-generated dramas.

RANK_REASON Product update for a mini-program within a larger platform, not a frontier release.

Read on 雷峰网 (Leiphone) →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Tencent's Green Bubble short drama mini-program surpasses 100M monthly users

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Product update for a mini-program within a larger platform, not a frontier release.
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Only one publisher covered this so far. Single-source stories can still rank when the publisher is high-authority, but they lack cross-source corroboration.
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product
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Full methodology in our editorial standards.

COVERAGE [1]

  1. 雷峰网 (Leiphone) TIER_1 中文(ZH) ·

    Tencent Green Bubble Short Drama Mini Program Monthly Active Users Exceed 100 Million, First Week of October Weekly Active Users Increase by 44.1% Month-on-Month

    <p>从知情人士处获悉，根据QuestMobile的数据，截至今年8月，腾讯绿泡泡短剧小程序月活跃用户规模已过亿级，达1.43亿。10月首周周活跃用户达8968万，较9月首周提升44.1%。自7月正式更名以来，该产品周活跃用户规模约三个月内逼近9000万。</p><p>根据DataEye监测，10月1日至7日绿泡泡短剧累计投放素材4.3万组，日均投放量较节前一周增长57%，内容供给与投放投入同步加码。从增长驱动来看，原 “短剧”小程序入口的全面接替，与微信生态流量支持为绿泡泡带来直接增量。依托微信生态的分发，拥有6亿日活用户的视频号是其中的关键一环；另一…

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