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AI co-hosts Spanish-language radio show, boosting listenership

By PulseAugur Editorial · [1 sources] ·

An AI avatar named Coyotec is co-hosting a Spanish-language radio show, "Al Aire y Sin Permiso," on Entravision Communications' station José 97.5 FM in Los Angeles. The AI host, designed to sound like a relatable and passionate figure, discusses topics relevant to the Latino community, including immigration, racism, and rights, alongside human broadcaster Geraldine Guzman. This innovative pairing has proven successful, leading to increased listenership, particularly among younger demographics, and syndication in five new markets. AI

IMPACT Demonstrates AI's potential to engage specific demographics and enhance traditional media content.

RANK_REASON AI-powered avatar used as a co-host for a radio show.

Read on Wired — AI →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

AI co-hosts Spanish-language radio show, boosting listenership

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33 / 100
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AI-powered avatar used as a co-host for a radio show.
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COVERAGE [1]

  1. Wired — AI TIER_1 English(EN) · Jessica Lipsky ·

    This AI Radio Host Speaks Spanish and Backs Immigrants. It’s Winning Over Listeners

    Coyotec is bilingual, swears, and tells listeners how to defend themselves against ICE. Its popularity comes as more broadcasters are experimenting with artificial personalities.

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