The independent ad-tech industry is facing intense competition, leading to a significant survival challenge. This environment is characterized by a drive for efficiency, which is prompting a notable exodus of C-suite executives from various companies. The future for these firms appears to be a stark choice between elimination or expansion, with only the most adaptable likely to succeed. AI
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RANK_REASON The article discusses business challenges in the ad-tech industry, including executive departures, but does not present a specific AI-related event or development.