Barton Haynes suggests that Google's AI features, such as AI Overviews and AI Mode, are designed to keep users within the Google ecosystem. She advises businesses to prepare for an "agentic web" which includes Google's Universal Cart, Universal Commerce Protocol, WebMCP, and Gemini-powered smart glasses. AI
IMPACT Google's AI strategy may shape the future of online search and commerce, influencing how businesses prepare for an agentic web.
RANK_REASON Commentary from an analyst about Google's AI strategy.
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