In an increasingly fragmented global economy, companies must retain "bridge people" and "bridge partners" to maintain international presence and sales. These individuals, who understand multiple cultural and market perspectives, are crucial for building trust and navigating complex local norms, which technology alone cannot replicate. Losing these connections, whether due to political separation or cost-cutting, leads to a loss of cultural fluency and market incompatibility, ultimately hindering global success. AI
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RANK_REASON The article offers an opinion on business strategy in a changing global economic landscape, using an analogy from animal behavior.
