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POPS Worldwide aims to make Southeast Asian music a global phenomenon

By PulseAugur Editorial · [1 sources] ·

POPS Worldwide, founded by Esther Nguyen, aims to elevate Southeast Asian music to global prominence, drawing parallels to the rise of K-pop. The company, which began in Vietnam in 2007, has grown to manage over 45,000 recordings across Vietnam, Thailand, and Indonesia. Despite challenges in monetization due to price-sensitive consumers, POPS has secured investment from Primary Wave and is planning a Tokyo listing, with the goal of making Southeast Asian music as widely recognized as music from other global regions. AI

IMPACT Potential for AI-driven content discovery and monetization in emerging music markets.

RANK_REASON Company announcement of investment and expansion plans in the music industry. [lever_c_demoted from significant: ic=1 ai=0.1]

Read on Fortune →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

POPS Worldwide aims to make Southeast Asian music a global phenomenon

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Company announcement of investment and expansion plans in the music industry. [lever_c_demoted from significant: ic=1 ai=0.1]
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COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Angelica Ang ·

    The next K-pop? POPS founder Esther Nguyen hopes TikTok can make Southeast Asian music a global phenomenon

    “I knew I wanted to do something in Southeast Asia, and specifically Vietnam,” Esther Nguyen, the CEO of POPS, tells Fortune.

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