Bose has acquired Skullcandy, integrating the lifestyle-oriented audio company as a separate brand within its consumer audio business. This move aims to expand Bose's reach into demographics and markets where it currently has less presence, such as sports, gaming, music, and fitness. Skullcandy will continue to operate from its Park City, Utah headquarters and will leverage Bose's technology and resources to foster growth and development. AI
RANK_REASON Acquisition of a consumer electronics company by another.
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