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Thomas Frank critiques 'innovation' ideology, warns AI threatens creative class

Thomas Frank, author of "The Creativity Con: How Innovation Became America's Biggest Racket," argues that the pervasive emphasis on "innovation" and "creativity" in American business is an ideology that has failed to deliver on its promises. He traces the roots of this concept back to post-war adman Alex Osborn and criticizes its historical tendency to devalue blue-collar workers. Frank now contends that the rise of AI poses a similar threat of displacement to the white-collar "creative class," mirroring the economic devastation previously experienced by the working class and Rust Belt. AI

IMPACT Suggests AI may displace white-collar workers, mirroring past economic shifts for the working class.

RANK_REASON Opinion piece by a named credible voice discussing the societal impact of AI and business trends.

Read on Fortune →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Thomas Frank critiques 'innovation' ideology, warns AI threatens creative class

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Opinion piece by a named credible voice discussing the societal impact of AI and business trends.
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COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Nick Lichtenberg ·

    Two decades ago, he asked what’s the matter with Kansas? Now he’s back to look at the 70-year con of ‘creativity’ and ‘innovation’

    "Nobody gives a damn about the creative class anymore": Thomas Frank talks about how AI could turn the innovation cult against its believers.