German e-commerce company Otto has launched a ChatGPT plugin that allows users to access its catalog of over 19 million products for personalized shopping advice. This integration, built on the open Model Context Protocol (MCP) by Otto Group one.O, enables ChatGPT to query Otto's product range, with the actual purchase completed on Otto's platform. Otto is also experimenting with advertising within ChatGPT, reporting promising initial results and exploring future capabilities like real-time price checks and order placement through AI agents. AI
IMPACT Expands e-commerce capabilities by integrating product catalogs directly into conversational AI interfaces.
RANK_REASON Product integration of an e-commerce platform into a chatbot.
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