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Game developer shares low-budget influencer marketing strategy

By PulseAugur Editorial · [1 sources] ·

Andy Tsen, CEO of Ramen, outlines a strategy for game developers to launch low-budget influencer marketing campaigns. He emphasizes starting with micro and nano influencers, using cold outreach across various platforms like Discord and LinkedIn, and offering early access to products instead of immediate payment. Tsen advises focusing on authenticity and building trust before considering paid sponsorships, and suggests specific contract terms for partnerships, including CPM-based payments and distribution rights. AI

RANK_REASON The item is an opinion piece by a company CEO offering advice on marketing strategy, not a primary announcement of a new product, research, or significant industry event.

Read on Forbes — Innovation →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Game developer shares low-budget influencer marketing strategy

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COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Andy Tsen, Forbes Councils Member ·

    How To Launch A Low-Budget Influencer Marketing Campaign

    Running an influencer campaign is really a roll of the dice, even with the best strategy.

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