The article discusses a common pitfall for design organizations: getting stuck in a cycle of execution without strategic input. It highlights how teams can become overly focused on 'making things happen' (かたちにする係) and lose sight of the bigger picture, leading to a lack of innovation and purpose. The author suggests that breaking this cycle requires a shift in mindset and a more proactive approach to design strategy. AI
RANK_REASON Opinion piece from a named author on a common organizational pitfall.
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