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Data centers target kids with field trips and storybooks to boost PR

The data center industry is employing public relations strategies, including educational outreach to children, to improve its public image amidst growing concerns about its environmental impact and energy consumption. Organizations like 7x24 Exchange International are distributing children's books, sponsoring school activities, and promoting an "International Data Center Day" to inspire future talent and educate young minds about the industry's perceived importance. This approach mirrors tactics used by other industries with public relations challenges, such as fast food, tobacco, and oil and gas, to shape public perception from an early age. AI

IMPACT Data center expansion is critical for AI infrastructure, and public perception campaigns could influence future policy and development.

RANK_REASON Article discusses PR strategies of an industry, not a specific event.

Read on Wired — AI →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Data centers target kids with field trips and storybooks to boost PR

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Article discusses PR strategies of an industry, not a specific event.
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COVERAGE [1]

  1. Wired — AI TIER_1 English(EN) · Caroline Haskins ·

    Data Centers Have a New PR Plan: Your Kid’s Field Trip

    Amid a wave of backlash, some industry-friendly groups are employing creative and time-tested strategies to woo the youth.