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LVMH highlights 'special bond' with China amid sales challenges

LVMH is emphasizing its strong connection with China during its global open-house event, "Les Journées Particulières." Antoine Arnault highlighted the "special bond" with Chinese customers and the dialogue between LVMH's craftsmanship and Chinese culture, particularly noting the event's launch in Shanghai. This comes amidst challenges for the luxury group, including sluggish sales in China and a recent lawsuit. AI

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LVMH highlights 'special bond' with China amid sales challenges

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COVERAGE [1]

  1. SCMP — Tech TIER_1 English(EN) · Xiaofei Xu ·

    LVMH touts ‘special bond’ with China as ‘subdued’ backdrop weighs on sales

    French luxury giant LVMH Group kicked off a global open-house event showcasing its craftsmanship in Shanghai on Thursday, as the event’s founder Antoine Arnault hailed a “special bond” with Chinese customers at a launch event in Paris. It came as the group faced pressure from slu…