OpenAI is allowing advertisers to target ChatGPT users with ads based on their prompts, email addresses, and phone numbers. This advertising capability, which began rolling out in February, enables advertisers to upload lists of personal data to identify specific user groups. While some targeting methods are standard in the industry, the use of user prompts for ad relevance is a novel approach for a chatbot. An expert noted this monetization strategy is akin to other large companies gradually introducing ads and hoping users won't notice the privacy implications. AI
IMPACT Raises privacy concerns for AI chatbot users and sets a precedent for ad targeting within conversational AI interfaces.
RANK_REASON Article details a specific product feature (ad targeting) of an existing AI product (ChatGPT), rather than a new model release or fundamental research.
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