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OpenAI allows targeted ads within ChatGPT sessions using user data

By PulseAugur Editorial · [6 sources] ·

OpenAI is allowing advertisers to inject ads directly into ChatGPT user sessions, targeting individuals based on uploaded email addresses, phone numbers, or unique device identifiers. While this practice is common in the advertising industry, users may not realize their personal data is being used for such targeting. The system also uses prompts entered by users as a basis for ad targeting, raising privacy concerns, especially since human reviewers may access these prompts. Advertisers can create custom audiences by uploading lists of personal data, with OpenAI stating that uploaded files are deleted after processing. AI

IMPACT Raises significant privacy concerns for users of large language models and may influence how AI companies monetize their platforms.

RANK_REASON News about a product feature (ad targeting) rather than a new model release or core research.

Read on 404 Media →

AI-generated summary · Google Gemini · from 6 sources. How we write summaries →

OpenAI allows targeted ads within ChatGPT sessions using user data

How we ranked this

Signal score
0 / 100
Composite score across the factors below. Higher = stronger signal that this story matters right now.
Newsworthiness bucket
Tool
News about a product feature (ad targeting) rather than a new model release or core research.
Source corroboration
6 independent sources
Strong cross-source corroboration — multiple independent publishers covered this within the clustering window.
Topics
product, policy
Editorial topic classification. Feeds into how the story surfaces on /topic/<slug> hub pages and into the per-entity coverage mix.
AI-industry relevance
High
Clearly on-topic for AI-industry coverage.
Story freshness
26 days old
Aged out of breaking-news scoring windows; ranking reflects the durable signal from the full source set.
Coverage growth since scoring
+2 source(s) since last score
New sources have picked up this story since our last re-score. Score will update on the next scoring pass.

Full methodology in our editorial standards.

COVERAGE [6]

  1. 404 Media TIER_1 English(EN) · Joseph Cox ·

    ChatGPT Ads Target Your Phone Number, Email

    OpenAI's ads targeting is pretty creepy, and new research confirms spyware companies are delivering potent malware through advertising networks.

  2. 404 Media TIER_1 English(EN) · Joseph Cox ·

    How ChatGPT Targets Ads To You Based On Your Prompts, Phone Number, and Email

    Most ChatGPT users probably don’t know you can be specifically targeted on the platform by advertisers based on your email, phone number, or unique phone identifier.

  3. Email — The Neuron Daily TIER_1 English(EN) · bounces+31209141-3679-ixopuqcnaqfytydbg643=kill-the-newsletter.com@em7283.newsletter.theneurondaily.com (bounces+31209141-3679-ixopuqcnaqfytydbg643=kill-the-newsletter.com@em7283.newsletter.theneurondaily.com) ·

    😺 Advertisers can target ChatGPT by prompt

    <!--[if !mso]><!--><!--<![endif]-->😺 Advertisers can target ChatGPT by prompt<!--[if mso]><xml><o:OfficeDocumentSettings><o:AllowPNG></o:AllowPNG><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml><![endif]--><!--[if mso]><style type="text/css"> h1, h2, h3, h4,…

  4. Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] ·

    404 Media: How ChatGPT Targets Ads To You Based On Your Prompts, Phone Number, and Email. “OpenAI lets anyone inject ads into ChatGPT users’ sessions, targeting

    404 Media: How ChatGPT Targets Ads To You Based On Your Prompts, Phone Number, and Email. “OpenAI lets anyone inject ads into ChatGPT users’ sessions, targeting specific groups of people based on their email address, phone number, or a unique identifier on their phone, according …

  5. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    How # ChatGPT Targets # Ads To You Based On Your Prompts, Phone Number, and Email. OpenAI lets anyone inject ads into ChatGPT users’ sessions, targeting specifi

    How # ChatGPT Targets # Ads To You Based On Your Prompts, Phone Number, and Email. OpenAI lets anyone inject ads into ChatGPT users’ sessions, targeting specific groups of people based on their email address, phone number, or a unique identifier on their phone, according to 404 M…

    LINKS 404media.co/how-chatgpt-targets-ads-to-yo…
  6. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    "OpenAI lets anyone inject ads into ChatGPT users’ sessions, targeting specific groups of people based on their email address, phone number, or a unique identif

    "OpenAI lets anyone inject ads into ChatGPT users’ sessions, targeting specific groups of people based on their email address, phone number, or a unique identifier on their phone, according to 404 Media’s own tests of ChatGPT’s advertising ecosystem. While the ad targeting availa…

    LINKS 404media.co/how-chatgpt-targets-ads-to-yo…

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