Google has released two new Fitbit wearables, the Fitbit Air and the Fitbit Edge, offering different features at distinct price points. The Fitbit Air is a screenless, affordable competitor to devices like Whoop, with most interactions managed through the Google Health app. In contrast, the Fitbit Edge includes a touchscreen, an ECG sensor, an altimeter, and an ambient light sensor, positioning it as a more feature-rich option between basic trackers and smartwatches. Both devices leverage AI-powered features and require a Google Health Premium subscription for full functionality, with battery life varying based on screen usage on the Edge. AI
IMPACT These new wearables integrate AI features, potentially increasing consumer adoption of AI in health tracking.
RANK_REASON Product launch of consumer wearables.
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