Switzerland is considering a ban on profiling-based advertising targeted at minors, as proposed by the Swiss Federal Council. This move aligns with broader data protection efforts, drawing parallels to the European Union's General Data Protection Regulation. The Federal Act on Data Protection and the Federal Act on Unfair Competition are being reviewed to implement these changes, with input sought from the Federal Data Protection and Information Commissioner. AI
IMPACT This policy could influence how AI-driven advertising technologies are used and regulated, particularly concerning vulnerable populations.
RANK_REASON Policy proposal by a national government regarding advertising practices. [lever_c_demoted from significant: ic=2 ai=0.4]
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- European Union
- Federal Act on Data Protection
- Federal Act on Unfair Competition
- Federal Data Protection and Information Commissioner
- General Data Protection Regulation
- minors
- profiling-based advertising
- Swiss Federal Council
- Switzerland
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