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Pharma's blind spot: 28% of prescriptions abandoned before reaching patients

By PulseAugur Editorial · [1 sources] ·

The pharmaceutical industry faces a significant blind spot in its marketing strategies, as a substantial portion of newly prescribed medications are never filled. This gap occurs after a physician writes a prescription, with decisions made at the pharmacy counter regarding cost, coverage, and substitution often leading to prescription abandonment. Studies indicate that up to 28% of new prescriptions are not filled, with abandonment rates for cancer therapies climbing significantly with higher out-of-pocket costs. The industry has historically focused its marketing efforts on physicians and waiting rooms, neglecting the crucial point of decision-making at the pharmacy, where timely information could influence patient adherence and therapy outcomes. AI

RANK_REASON Opinion piece by an industry executive discussing a strategic gap in pharmaceutical marketing.

Read on Forbes — Innovation →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Pharma's blind spot: 28% of prescriptions abandoned before reaching patients

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Opinion piece by an industry executive discussing a strategic gap in pharmaceutical marketing.
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product, opinion
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Low
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9 days old
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COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Harshit Jain, Forbes Councils Member ·

    Pharma Has A Blind Spot, And It Is Standing Behind The Pharmacy Counter

    Pharmaceutical brands can close the gap between prescriptions written and prescriptions filled by engaging the pharmacy stage of the patient journey. Here's how.

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