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AFL orders Sportsbet to halt unauthorized AI player content

By PulseAugur Editorial · [2 sources] ·

The Australian Football League (AFL) has instructed its official betting partner, Sportsbet, to cease using AI-generated content featuring AFL players without their explicit consent. This directive follows Sportsbet's creation of AI videos that depicted players like Lachie Neale and Will Ashcroft delivering unauthorized lines from movies and speeches. The AFL Players' Association also raised concerns, citing breaches of the collective bargaining agreement regarding the use of player imagery. Sportsbet has since removed the content and stated it is working with the AFL on the evolving use of AI in their content. AI

IMPACT This incident highlights the need for clear policies on AI-generated likenesses in sports and advertising, potentially influencing future collective bargaining agreements.

RANK_REASON A major sports league is taking regulatory action against a partner regarding the use of AI-generated content, highlighting emerging policy issues. [lever_c_demoted from significant: ic=2 ai=0.4]

Read on Mastodon — mastodon.social →

AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

AFL orders Sportsbet to halt unauthorized AI player content

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14 / 100
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Research
A major sports league is taking regulatory action against a partner regarding the use of AI-generated content, highlighting emerging policy issues. [lever_c_demoted from significant: ic=2 ai=0.4]
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2 independent sources
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policy, product
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Standard
On-topic for AI-industry coverage; kept in the public index.
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Breaking (< 6h)
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COVERAGE [2]

  1. The Guardian — AI TIER_1 English(EN) · Henry Belot ·

    AFL tells Sportsbet to stop using players in AI generated content

    <p><strong>Exclusive:</strong> Gambling firm working with AFL ‘on the evolving use of AI in our content’ as it deletes video depicting Lachie Neale saying ‘I want to thank me for believing in me’</p><ul><li><p>Get our <a href="https://www.theguardian.com/email-newsletters?CMP=cva…

  2. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    🤖 AFL tells Sportsbet to stop using players in AI generated content Exclusive: Gambling firm working with AFL ‘on the evolving use of AI in our content’ as it d

    🤖 AFL tells Sportsbet to stop using players in AI generated content Exclusive: Gambling firm working with AFL ‘on the evolving use of AI in our content’ as it deletes video depicting Lachie Neale saying ‘I want to thank me for believing in me’Get our breaking news ... 📰 Source: A…

    LINKS web.archive.org/…/afl-tells-sportsbet-to-… web.archive.org

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