Lawson Glidden, president of Minus33, has revitalized his family's merino-wool apparel business through a focus on product quality and direct customer feedback. Since taking over in 2018, Glidden has implemented changes, including bringing manufacturing back to the U.S. and optimizing sock fit to eliminate friction, which he credits for significant profit and revenue growth. He emphasizes the importance of founders using their own products daily to better understand and address customer needs. AI
RANK_REASON Article focuses on a business turnaround story and founder's philosophy, not a new product release or significant industry event.
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