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Intel's R&D strategy during downturns offers AI-era playbook

Intel's former CEO Paul Otellini navigated the 2008 financial crisis by doubling down on research and development, a strategy that positioned the company for rapid growth when the economy recovered. The author suggests this approach is relevant today, as the current AI boom, ignited by OpenAI's ChatGPT, presents a similar opportunity for companies to invest in future technologies. Despite economic headwinds, those with conviction to continue building will likely emerge stronger. AI

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IMPACT Companies that invest in R&D during economic downturns, like Intel did historically, may be better positioned to capitalize on the current AI-driven growth cycle.

RANK_REASON The article is an opinion piece reflecting on historical business strategies and their relevance to current economic conditions, rather than reporting on a specific new event.

Read on Forbes — Innovation →

Intel's R&D strategy during downturns offers AI-era playbook

COVERAGE [1]

  1. Forbes — Innovation TIER_1 · Tim Bajarin, Contributor ·

    Doubling Down: How Intel Navigates Economic Downturns

    As recession fears grow, history shows tech’s strongest companies don’t retreat—they invest, using downturns to build and emerge ahead of competition.