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L'Oréal retools marketing engine for AI-driven consumer journey

By PulseAugur Editorial · [1 sources] ·

L'Oréal is significantly adapting its marketing strategies in response to the pervasive influence of artificial intelligence on consumer behavior. Chief digital and marketing officer Asmita Dubey highlighted that AI is fundamentally altering how consumers discover products, extending the time spent on searches and demanding that brands become integral parts of AI-generated answers rather than just appearing in search results. The company is actively experimenting with AI platforms like Google's AI Overviews, OpenAI, Amazon, and Alibaba to ensure its beauty products are discoverable in this new AI-mediated landscape. L'Oréal is also investing in AI-driven internal processes for research, content creation, and efficiency, with approximately 20% of its marketing investments now AI-led. AI

IMPACT Companies must adapt marketing strategies to integrate with AI-driven search and consumer interactions.

RANK_REASON Article discusses industry trends and a company's strategic response to AI, rather than a specific AI release or development.

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AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

L'Oréal retools marketing engine for AI-driven consumer journey

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Article discusses industry trends and a company's strategic response to AI, rather than a specific AI release or development.
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Full methodology in our editorial standards.

COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Kirsty McGregor, Francesca Cassidy ·

    As AI reshapes the consumer journey, L’Oréal is rethinking its marketing engine

    Underneath the ads, TikTok campaigns, and virtual try-ons lies an increasingly complex infrastructure of data, technology, and AI. To succeed today, marketers need to understand the “pipes and plumbing”, says L’Oréal’s Asmita Dubey.

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