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Social media marketing agency Get Engaged acquired for $100M+ by SAMY

By PulseAugur Editorial · [1 sources] ·

Social-first marketing agency Get Engaged, known for viral campaigns for celebrities like 50 Cent and Alix Earle, has been acquired by global marketing company SAMY for at least $100 million. The deal, which includes stock and cash, aims to provide resources for Get Engaged to scale its operations. The agency, founded in 2016, has grown significantly by focusing on social media platforms like TikTok, aligning with a broader industry trend of brands shifting advertising spend away from traditional television. AI

IMPACT This acquisition highlights the increasing value and strategic importance of social-first marketing agencies in the digital advertising landscape.

RANK_REASON Acquisition of a notable marketing agency for a significant sum, reflecting industry trends. [lever_c_demoted from significant: ic=1 ai=0.1]

Read on Fortune →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Social media marketing agency Get Engaged acquired for $100M+ by SAMY

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Acquisition of a notable marketing agency for a significant sum, reflecting industry trends. [lever_c_demoted from significant: ic=1 ai=0.1]
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Only one publisher covered this so far. Single-source stories can still rank when the publisher is high-authority, but they lack cross-source corroboration.
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COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Sydney Lake ·

    Brands are fleeing TV for social. The agency behind 50 Cent’s and Alix Earle’s viral Super Bowl-week ads just sold for at least $100 million

    Exclusive: Get Engaged becomes a part of SAMY, a global social-first marketing company.

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