Banuba has enhanced its AI-driven virtual try-on platform, allowing online stores to provide augmented reality experiences for testing products like cosmetics and accessories. This technology seeks to replicate the in-store try-on experience for online shoppers. AI
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IMPACT Enhances e-commerce capabilities by offering virtual try-on experiences for retail products.
RANK_REASON This is an update to an existing AI-powered product, not a novel release or significant industry event.