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Adam Neumann reflects on WeWork's collapse, citing Masayoshi Son meeting

Adam Neumann, the co-founder of WeWork, is launching a new venture called Flow and reflecting on the past failures that led to WeWork's $47 billion collapse. Neumann identifies a pivotal moment with SoftBank's Masayoshi Son, where a brief car ride resulted in a massive investment that he believes shifted his focus from mission to money. He now defines success by personal fulfillment and the absence of ego, contrasting it with his previous emphasis on material wealth and company valuation. AI

RANK_REASON Article is a retrospective interview with a prominent entrepreneur reflecting on past business failures and personal growth.

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Adam Neumann reflects on WeWork's collapse, citing Masayoshi Son meeting

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COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Muskaan Arshad ·

    Adam Neumann says a half-hour car ride with Masayoshi Son is when his ego took over—and WeWork’s $47 billion collapse began

    The WeWork cofounder told Steven Bartlett that by the time he walked back into headquarters after SoftBank's multibillion-dollar offer, "I forgot what we were all about."