Google Gemini has begun appending UTM parameters to outgoing links. This change aims to provide SEO specialists and site owners with a more accurate understanding of traffic originating from Gemini, preventing such visits from being miscategorized as 'Direct' traffic in Google Analytics 4. AI
IMPACT Enhances SEO and analytics capabilities for websites by providing clearer attribution for traffic originating from Google Gemini.
RANK_REASON This is a product update for an AI model that affects SEO and analytics tooling.
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