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Psychic services industry booms as Gen Z seeks personalized guidance

The U.S. psychic services industry is experiencing significant growth, generating $2.3 billion in revenue in 2025 with a 5.5% annualized growth rate over the preceding five years. This trend is largely driven by younger generations, particularly Gen Z and millennials, who are seeking personalized guidance for life decisions rather than just information. Consumers are willing to pay for interpretation and a sense of being heard, even if they don't fully believe in the efficacy of the services, finding that these practices make uncertainty more psychologically manageable. AI

RANK_REASON Industry report detailing significant revenue growth and consumer trends in the psychic services sector. [lever_c_demoted from significant: ic=1 ai=0.1]

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Psychic services industry booms as Gen Z seeks personalized guidance

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Industry report detailing significant revenue growth and consumer trends in the psychic services sector. [lever_c_demoted from significant: ic=1 ai=0.1]
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COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Tatiana Sataua ·

    Gen Z can’t control the future, so they’re paying witches and tarot readers to make it feel more manageable

    A fragmented $2.3 billion industry is turning tarot, astrology, and spell work into personalized guidance for an uncertain generation.