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Booking Holdings CFO: AI hyperscalers lack clear ROI, but users can benefit

By PulseAugur Editorial · [1 sources] ·

Booking Holdings' CFO, Ewout Steenbergen, stated at Fortune's AIQ Summit that even major AI developers lack clear ROI on their investments. He believes companies that utilize AI models, rather than build them, can achieve significant returns by redesigning processes end-to-end, provided they manage costs effectively. Booking Holdings is already seeing internal gains, with customer service costs decreasing while customer satisfaction and engineering productivity increase, by strategically routing simple tasks to basic models and complex ones to more advanced, expensive models. AI

IMPACT Companies can achieve AI ROI by redesigning processes and managing costs, even if model developers lack clear returns.

RANK_REASON CFO's opinion on AI ROI and internal use cases from a Fortune event.

Read on Fortune →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Booking Holdings CFO: AI hyperscalers lack clear ROI, but users can benefit

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CFO's opinion on AI ROI and internal use cases from a Fortune event.
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COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Nick Lichtenberg ·

    Booking Holdings CFO says even AI hyperscalers don’t know their ROI — but he’s learning from his ‘AI coach’

    At Fortune's AIQ Summit, Ewout Steenbergen said AI is cutting costs but LLMs still only send it less than 1% of its room nights.

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