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AI adoption: From using tools to winning with intelligence

By PulseAugur Editorial · [1 sources] ·

Salvatore Lombardo, Chief Product and Technology Officer at Coupa, argues that simply adopting AI tools is insufficient for businesses to gain a competitive advantage. He emphasizes that true success, or "winning with AI," requires building robust foundations, including clean data and integrated systems, to transform AI from a mere tool into a strategic partner. This shift involves reimagining work processes and evaluating AI partners based on their ability to deliver sustainable business outcomes rather than just feature sets. AI

IMPACT Businesses need to focus on strategic AI integration and foundational data quality to achieve competitive advantage, rather than just adopting AI tools.

RANK_REASON Opinion piece from a Chief Product and Technology Officer discussing AI strategy.

Read on Forbes — Innovation →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

AI adoption: From using tools to winning with intelligence

How we ranked this

Signal score
0 / 100
Composite score across the factors below. Higher = stronger signal that this story matters right now.
Newsworthiness bucket
Commentary
Opinion piece from a Chief Product and Technology Officer discussing AI strategy.
Source corroboration
Single-source cluster
Only one publisher covered this so far. Single-source stories can still rank when the publisher is high-authority, but they lack cross-source corroboration.
Topics
opinion, product
Editorial topic classification. Feeds into how the story surfaces on /topic/<slug> hub pages and into the per-entity coverage mix.
AI-industry relevance
High
Clearly on-topic for AI-industry coverage.
Story freshness
1 days old
Coverage has settled into its steady-state source set.

Full methodology in our editorial standards.

COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Salvatore Lombardo, Forbes Councils Member ·

    The Difference Between Using AI And Winning With It

    To move beyond discrete tactical gains, organizations must integrate AI with robust systems of record, clean data and flexible software partnerships.

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