Lego is refining its approach to smart play with more transparent design principles for its core models. This shift aims to address perceived issues within its "Smart Play" initiative, focusing on clearer and more honest product development. AI
IMPACT This change in Lego's design philosophy for smart play may influence how interactive toys are developed and marketed.
RANK_REASON The item discusses a product design philosophy change for Lego's smart play initiative, which is a product-focused update rather than a core AI release or significant industry event.
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