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AI increases consumer wariness of digital ads, boosting trust in print

By PulseAugur Editorial · [1 sources] ·

A recent survey indicates that 62% of US consumers are more hesitant about digital advertisements due to AI. This increased wariness has led 34% of US adults to consider print media more trustworthy than digital alternatives, a notable increase from previous assessments. AI

IMPACT AI's growing influence is causing consumers to question the trustworthiness of digital advertising, potentially shifting preferences towards traditional print media.

RANK_REASON The item discusses survey results and consumer sentiment regarding AI's impact on advertising trust, fitting the 'commentary' bucket.

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AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

AI increases consumer wariness of digital ads, boosting trust in print

COVERAGE [1]

  1. Mastodon — mastodon.social TIER_1 English(EN) · ppcland ·

    ICYMI: Lob: 62% of US consumers say AI made them warier of digital ads: Direct mail senders: 34% of 2,000 US adults now rate print more trustworthy than digital

    ICYMI: Lob: 62% of US consumers say AI made them warier of digital ads: Direct mail senders: 34% of 2,000 US adults now rate print more trustworthy than digital, up 9 points. Which Lob figures survive a close read of the charts? https:// ppc.land/lob-62-of-us-consumer s-say-ai-ma…

    LINKS ppc.land/lob-62-of-us-consumers-say-ai-ma…

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