Adform has announced that its AI assistants can now access 800 of its ad platform capabilities. Buyers of its FLOW product gained access to 29 read-only skills in July, while Dell and Publicis Groupe have tested the broader server capabilities. The company is clarifying whether these agents can modify live campaigns or only retrieve information. AI
IMPACT Enhances AI capabilities within the adtech industry, potentially streamlining campaign management and data access for users like Dell and Publicis Groupe.
RANK_REASON This is a product update for an ad platform, not a core AI release or significant industry move.
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