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AI chatbots show bias in product recommendations, study finds

By PulseAugur Editorial · [1 sources] ·

A new study published on arXiv has audited the product recommendations made by popular AI chatbots, including OpenAI's ChatGPT and Google's Gemini and AI Overviews. The research found that ChatGPT expressed personal product preferences in 79% of its recommendations, significantly more than Gemini (7%) and AI Overviews (2%). The study also noted that recommended products and their sources often varied even with repeated queries, highlighting potential biases and lack of impartiality in AI-driven commercial advice. Researchers curated a dataset of 2,528 commercial advice queries to conduct this audit. AI

IMPACT Highlights potential bias and inconsistency in AI-driven commercial advice, impacting consumer trust and product discovery.

RANK_REASON Academic paper detailing an audit of AI product recommendations. [lever_c_demoted from research: ic=1 ai=1.0]

Read on arXiv cs.CL →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

AI chatbots show bias in product recommendations, study finds

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Academic paper detailing an audit of AI product recommendations. [lever_c_demoted from research: ic=1 ai=1.0]
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COVERAGE [1]

  1. arXiv cs.CL TIER_1 English(EN) · Lucas G. Uberti-Bona Marin, Thales Bertaglia, Giovanni Astante, Bram Rijsbosch, Gijs van Dijck, Anik\'o Hann\'ak, Gerasimos Spanakis, Konrad Kollnig ·

    "If I Had to Buy Just ONE: Galaxy S26 Ultra": Auditing AI-Generated Product Recommendations

    arXiv:2609.18729v1 Announce Type: cross Abstract: Consumers increasingly use AI chatbots for advice on what to buy. With companies like OpenAI and Google monetising their AI through advertising, this raises difficult questions about the bias and impartiality of such advice. In re…

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