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Apple iPhone 17 Pro Max films debut with MAMI

By PulseAugur Editorial · [2 sources] ·

Apple has partnered with the Mumbai Academy of Moving Image (MAMI) to showcase four new short films shot entirely on the iPhone 17 Pro Max. These films, created by emerging filmmakers, explore diverse narratives across various Indian locales. The initiative highlights the advanced capabilities of the iPhone 17 Pro Max, including its ProRes RAW, Cinematic mode, and AI-powered editing features, enabling filmmakers to achieve professional-level cinematic results. AI

IMPACT Demonstrates how AI-powered features in consumer devices enable advanced creative workflows for filmmakers.

RANK_REASON This is a product showcase of a consumer device's capabilities in a creative context, not a new model release or core AI research.

Read on Forbes — Innovation →

AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

Apple iPhone 17 Pro Max films debut with MAMI

COVERAGE [2]

  1. Forbes — Innovation TIER_1 English(EN) · Prakhar Khanna, Contributor ·

    Apple And MAMI Return With Four New Short Films Shot On The iPhone 17 Pro Max

    To make their shorts, filmmakers tapped into the pro camera system, and video capabilities of the iPhone 17 Pro Max.

  2. Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] ·

    Apple showcases four new MAMI shorts shot on the iPhone 17 Pro Max Apple has published an in-depth look at four emerging filmmakers who used iPhone 17 Pro Max t

    Apple showcases four new MAMI shorts shot on the iPhone 17 Pro Max Apple has published an in-depth look at four emerging filmmakers who used iPhone 17 Pro Max to shoot new short films as part of the latest MAMI Select: Filmed on iPhone program. Watch them below. more… https:// 9t…

    LINKS 9to5mac.com/…/apple-showcases-four-new-ma…

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