A research paper by Sunday Okekwu explores why individuals in Nigeria who have never directly engaged with insurance still hold firm beliefs that insurance companies do not pay claims. The study proposes a framework to understand this phenomenon, distinguishing between direct claims experience and indirect evidence from social networks, media, and institutional signals. It introduces concepts like the Belief-Before-Participation Effect and Evidential Distance to explain how these pre-participation beliefs are formed and perpetuated, potentially hindering insurance uptake. AI
RANK_REASON Academic research paper detailing a new framework for studying belief formation. [lever_c_demoted from research: ic=1 ai=0.1]
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- AIICO Insurance Plc Nigeria
- Belief-Before-Participation Effect
- Evidential Distance
- Insurance Perception Feedback Loop
- Nigeria
- Sunday Okekwu
- Sunday Okekwu Independent Research Centre
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