Alipay's "Touch" feature has launched a new AI-powered operating system for brands called "Tutu." This system leverages a network of smart devices to connect 400 million consumers and millions of stores, aiming to boost offline business growth. "Tutu" assists brands in identifying high-potential stores and planning marketing campaigns, complementing "Xiaoyu," an AI agent for individual store operators. This marks a significant AI upgrade for Alipay's offline business network, enhancing the interaction between consumers, merchants, and brands. AI
IMPACT This launch aims to enhance offline business operations for brands and merchants by leveraging AI for better decision-making and customer engagement.
RANK_REASON Launch of a new AI-powered operating system for brands by a major tech company.
- Alipay
- Coca-Cola
- Eric Chen
- Mars Wrigley Confectionary
- Master Kong
- Nongfu Spring
- Suntory
- Touch
- Tutu
- Vitasoy
- Xiaoyu
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