Apple has announced price increases for its latest iPhone 18 Pro and Pro Max models, with the devices starting at $1,199 and $1,299 respectively, representing a $100 hike from previous versions. Additionally, these new iPhones will be eSIM-only in select countries, continuing Apple's trend of phasing out physical SIM card trays. AI
IMPACT Minimal direct impact on AI operations; primarily affects consumer hardware market.
RANK_REASON Product launch announcement for a consumer electronic device.
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