Bayer Pharmaceuticals has eliminated traditional sales targets for its teams, shifting accountability to employees to identify and pursue opportunities with the greatest potential for patients and the business. This change, part of a broader operational redesign, aims to foster greater ownership and ambition by empowering those closest to the market. The company replaced annual targets with rigorous planning, continuous scrutiny of progress, and a focus on maximizing growth potential, as exemplified by the Nubeqa team's AI
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