Threads is now enabling direct messaging functionality on its web version, a feature that was previously only available on mobile applications. This rollout follows the platform's earlier decision to separate its direct messages from Instagram's messaging system. While the web DMs are being introduced, there are some limitations and specific conditions users should be aware of during this initial phase. AI
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IMPACT Minimal direct impact on AI operators; primarily a social media platform feature update.
RANK_REASON Product feature update for an existing social media platform.